This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Free scrunchie with every order

One tree planted for every order

Ethical womenswear atelier

The Timeless Elegance: Unraveling the History of Wrap Dresses

Ever wondered about the story behind that effortlessly chic garment hanging in your closet? Yep, you guessed it – we're talking about the iconic wrap dress! 

Origins in Fashion Royalty: Let's rewind to the swinging '70s, where fashion was all about breaking the rules and making a statement. Enter Diane von Furstenberg, the visionary designer who revolutionized women's fashion with her iconic wrap dress. Inspired by the freedom and empowerment of the feminist movement, von Furstenberg introduced the world to a garment that was equal parts elegant and empowering.

Meij-Kassandra Dress (polka dots black)

But what exactly makes the wrap dress so special? Well, for starters, it's all about the silhouette. With its figure-flattering design and adjustable waist tie, the wrap dress accentuates the curves in all the right places, making it a universally flattering choice for women of all shapes and sizes. Plus, its versatility knows no bounds – whether you're headed to the office or out for a night on the town, the wrap dress has got you covered.

The wrap dress holds a deeper significance as a symbol of female empowerment. In an era dominated by rigid gender norms and societal expectations, the wrap dress offered women a sense of freedom and autonomy over their bodies. It was a garment designed by women, for women – a celebration of strength, independence, and self-expression.

Meij-Lumina Dress (flowery-blue), ruffle, short sleeves

Fast forward to today, and the wrap dress continues to reign supreme as a wardrobe essential for modern women everywhere. Its timeless appeal transcends trends and seasons, making it a staple that stands the test of time. Whether you opt for a classic silhouette in a bold, statement print or a sleek, minimalist design in a neutral hue, the wrap dress is the epitome of effortless elegance.

So, the next time you slip into that fabulous wrap dress, take a moment to appreciate the rich history and legacy behind this iconic garment. From its humble beginnings in the '70s to its status as a timeless classic, the wrap dress continues to inspire and empower women around the world – one chic ensemble at a time. 

Cart

No more products available for purchase

Your cart is currently empty.