Inspiration: Where it All Began

This year’s Vienna Fashion Week was an especially exciting milestone for me, marking my second showcase with Meijerhof. The perfect platform to highlight the latest women’s fashion trends. With our collection, ‘Unleash Your Wildside’, we embrace fashion innovation, pushing boundaries for women’s style with fresh, bold ideas, while staying true to our timeless designs. Inspired by the desire to celebrate strength, that feeling of expressing oneself with confidence and letting your bold, wild side shine through. At the heart of it all is the collaboration with my mom, with every piece crafted from our shared creativity, which is at the heart of Meijerhof.

Preparation: The Work Behind the Scenes

Preparing for Vienna Fashion Week was, a thrilling challenge, one we approached with passion and determination. Of course, our bestselling looks had to make an appearance, but it was just as important for us to bring fresh designs to life that would dazzle on stage. What excited us most this season was the new fabrics: shimmering gold, glittering silver, and luxurious textures that made every movement magical. Each outfit was designed not just to be worn but to be felt.

The Show: The Big Moment

The big moment: the show! The adrenaline, the excitement,  it all came together as the lights dimmed and the music started. As our ‘Unleash Your Wildside’ collection hit the runway, I was filled with an overwhelming sense of pride and exhilaration. The fabrics gleamed under the lights, giving each model a stunning yet powerful presence. This show was a monumental moment for Meijerhof and for me personally. Seeing the designs I created with my mom on such a grand stage was indescribable. It wasn’t just a fashion show, it was the embodiment of what we love: fashion that empowers, inspires, and celebrates the courage to be different.

I want to extend a heartfelt thank you to everyone who came to support Meijerhof at Vienna Fashion Week this year. Your presence means the world to me! As well as a special thank you to the incredible team that worked tirelessly to make my dreams come true. I couldn’t have done it without your passion, dedication, and hard work!