BRAND TRANSPARENCY
Meijerhof means more than looking good - it’s also about feeling good. Feeling confident in yourself. Feeling empowered to take on the world. And best of all? Feeling proud of how your clothes were made. When we started Meijerhof, we knew that we wanted to do things differently. We wanted to create quality, bespoke pieces that would become wardrobe staples - but we also wanted to do our part for the planet. From in-house manufacturing to our sustainable fabric choices, take a look behind the scenes of our production process.
FOR A BETTER FUTURE
SUSTAINABILITY
Clothes are more than just clothes. They’re an expression of who we are and what we value. Before founder Dana created Meijerhof, she noticed a lack of womenswear labels that were offering a combination of her three biggest passions: quality pieces, bespoke designs, and sustainable production. It was so important to Dana that Meijerhof would incorporate all three of these values, with a strong focus on conscious fashion. We’re working towards a better future in a number of ways, such as through our fabric usage, carbon footprint reduction, production process, and business model.
HOW WE'RE CREATING CHANGE
HOW OUR CLOTHES ARE MADE
THE PRODUCTION PROCESS
Every step of the clothing production process is done by our small, talented in-house team. Designers Dana and Lucia gather inspiration before starting their designs, often being inspired by the women they meet on a daily basis. After sketching the designs, they choose the perfect fabric (usually deadstock), create a pattern, and produce the first prototype. Once the prototype has been tried, tested and tweaked, the team creates one piece per size for the store. Many of our pieces or colours are extremely limited, coming in runs of only one or two. Every Meijerhof piece is unique, meaning you can confidently express yourself with slow-made clothing that can't be found anywhere else.
OUR SIGNATURE EXPERIENCE
CONSCIOUS SHOPPING
As part of our mission to be an ethical label, we created a unique way to shop and purchase from Meijerhof. We keep only a small amount of stock on hand at our store in Vienna. This means our customers are able to try on their preferred pieces and let us know what they’d like to order, along with any special requests or customisations. Our team then gets to work producing their garments to fit their exact specifications.
REDUCING WASTE
MADE-TO-ORDER
Each Meijerhof piece is made-to-order. This means we’re able to reduce fabric waste by only ordering exactly what we need (and never producing overruns). Any leftover fabric we may have is repurposing into smaller items, such as scrunchies, which allows us to leave minimal impact on the planet. By making pieces to order, we’re also able to make our pieces completely custom. Whether you’d like some measurements adjusted or a different fabric used, made-to-order garments ensure each piece is perfectly unique.
OUR FABRICS
Our clothes are made to become staples in your wardrobe, washed and worn for years to come. As part of our production process, we use only the highest quality, European-sourced fabrics for our pieces. We want our clothing pieces to make a positive difference in your life and to the planet, so we use a variety of conscious, ethical fabrics. Deadstock, which is leftover or end-of-line fabric, features in many of our garments. This means we are repurposing offcuts that would otherwise be destined for landfill. We also use OEKO-Tex (which is free from harmful substances) and Eco Verde (100% recycled fabric) for our pieces.
WE'RE MAKING A DIFFERENCE
It doesn’t stop there. We’re committed to going above and beyond when it comes to creating slow, ethical fashion. We’ve partnered with Tree Nation, a non-profit initiative that plants a tree for every purchase made through our website. Each tree helps with reforestation efforts, conservation projects, supporting local communities and protecting biodiversity. It also means we are able to offset our carbon emissions, proudly making us a carbon neutral brand. You can view our progress and read more about Tree Nation here.